"Someone is going to replace Harry Potter," he recalls thinking. "Maybe it'll be me."

To do so, James Frey has basically set himself up as a "literary" (<--his word) Alloy Entertainment.

Oh, yes. This:

"...he only develops ideas that have serial book potential, as well as obvious film, TV, merchandising and digital marketability. In business about 18 months, he has 28 writers working on 27 book series."

just SCREAMS "literary" to me.

(via @stacylwhitman)